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Preview — Exploring Strategy by Gerry Johnson
'Exploring Strategy' offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as engaging case studies, a new strategy simulation and video assignments and having sold..more
Published July 21st 2011 by Prentice Hall (first published December 1st 2010)
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Jan 11, 2017Filipa Figueira rated it it was amazing · review of another edition
Great book to learn about strategic management!
Jan 28, 2015Sean Newby rated it really liked it · review of another edition
I used this as part of my MBA and it proved invaluable. Very good case studies extremely well explained chapters in a good, logical order.
Dec 25, 2017Ibrahim Kodssi rated it really liked it · review of another edition
This is a comprehensive book about strategy that is suitable for both experienced and newly introduced students and professionals. The balance achieved by providing case studies to relate theory to practice is a key strength. Although, I found the book too qualitative and lacking on financial management, it might be to maintain focus and avoid expanding the text to an unmanageable size.
Jun 24, 2015Alisha Brook rated it liked it · review of another edition
Title: Exploring Strategy Text & Cases Series: - Author: Gerry Johnson, Richard Whittington & Kevan Scholes Genre: Educational/ Business Management Rating: 2.5 stars This text was useful for the subject I used it for - a business/management class - but not really for much else. It is filled with heaps of information that you might find interesting but this text is not one I'd personally recommend.
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Gerry is one of Europe’s most highly regarded Professors of Strategic Management He is Emeritus Professor of Strategic Management at Lancaster University Management School and a Senior Fellow of the Advanced Institute of Management Research. After his early management and consultancy experience he has held academic positions at leading business schools in the UK including Manchester Business School,..more
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